Who we are
Smartomate is a Slovenian-based innovation startup dedicated to helping organizations in under-digitized sectors harness the full potential of digital technologies. Our company, founded by Janja Viher and Branko Kmetec, merges deep domain knowledge in tourism, agrifood, and public sector development with two decades of enterprise-level expertise in process automation, low-code platforms, and AI-driven orchestration.
We are more than consultants—we are digital transformation partners. We aim to deliver intelligent, sustainable, and scalable solutions integrating business process optimization with cutting-edge technologies like agentic AI, IoT, and 3D mapping.
Smartomate was born out of the recognition that sectors like tourism and agrifood are rich in stories, culture, and potential—but often underserved when it comes to intelligent digitization. That’s where we come in: to bridge the gap between tradition and technology.
Janja Viher – CEO
Janja brings over two decades of leadership in regional development, tourism innovation, and public-private project management. Having led tourism boards, municipalities, and EU-funded initiatives, she is the bridge between strategic development and sectoral execution. At Smartomate, she channels her extensive network and know-how into enabling digital transition in culturally rich yet technologically underserved sectors.
Branko Kmetec – CTO
Branko is a senior BPM architect and AI strategist with more than 20 years of international experience across industries like banking, insurance, logistics, and government. From Appian to Camunda, from process orchestration to agentic AI systems, he leads Smartomate’s technical direction. His mission: to make powerful automation and AI systems accessible and impactful for small and mid-sized organizations.
Our Vision
To become a leading enabler of digital and data-driven transformation for tourism, agrifood, and regional ecosystems—turning static business processes into dynamic, AI-enhanced experiences that are efficient, responsive, and immersive.
Smartomate envisions a world where human expertise and machine intelligence work harmoniously to unlock value in places often overlooked by mainstream tech.
Our Mission
We aim to empower small and medium-sized enterprises, public agencies, and cooperatives by delivering tailored digital strategies, automated workflows, and intelligent agent-based systems. Our work helps organizations reduce friction, enhance customer experiences, and prepare for a future where agility and insight are essential.
By combining advanced technologies with practical implementation experience, we help our clients:
- Automate manual and repetitive processes
- Visualize and interact with real-time data
- Enhance visitor engagement through storytelling
- Scale efficiently through interoperable digital platforms
Our mission is to deliver intelligent, experience-enhancing solutions that combine automation, AI, and domain knowledge to create lasting transformation.