Innovation in Agrifood & Tourism
Shaping future experiences through digital transformation, data intelligence, and storytelling in nature-connected industries.
At Smartomate, we blend deep industry knowledge in agrifood and tourism with cutting-edge technologies—from IoT and big data to multilingual agentic AI. We help vineyards, rural destinations, and sustainable producers create immersive experiences, improve traceability, and gain operational insights that support growth, quality, and resilience.
Services
We deliver tailored solutions that combine physical, digital, and human layers of agrifood and tourism ecosystems:
- Digital Experience Design
Creating immersive storytelling experiences across web, mobile, and 3D, enriched with multimedia content and AI narration. - IoT Sensor Integration
Deploying smart sensors in vineyards, cellars, tasting rooms, or trails to track soil health, microclimate, guest interactions, and energy use. - Data Platforms & Analytics
Building dashboards and data backends to visualize environmental data, production processes, and visitor metrics. - Multilingual Agentic AI
Implementing AI-driven guides, assistants, and educational agents in Slovenian, English, German, and other target languages. - Digital Strategy & EU Project Support
Supporting innovation roadmaps, EU tenders, and partnership development, including preparation of documentation and acting as external innovation lead.
Experience
Smartomate’s founders have decades of experience in agrifood, tourism management, and digital transformation, now merged into one innovation-focused SME:
- Tourism Board Leadership: Janja Viher has led major regional tourism institutions, co-created national tourism strategies, and overseen EU projects across rural and wine-based destinations.
- Smart Farming Initiatives: Development and support for digital vineyard monitoring, sensor integration, and yield optimization tools using AI and edge computing.
- Educational & Cultural Projects: Leading and mentoring initiatives focused on heritage preservation, sustainable tourism, and digital literacy in agrifood communities.